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Finch Notes. Shopify growth, explained.
Practical guides on building, speeding up and marketing Shopify stores, written by the Digifinch team.
SEO vs GEO: what changes when AI answers the question
More people now ask an AI assistant instead of scrolling a list of links. GEO doesn't replace SEO, it builds on it. Here's what changes and what to do now.
WordPress, Webflow, Shopify or custom code? Choosing a website platform
There's no best platform, only the right one for your business and your team. Here's how the main options compare.
Moving from WooCommerce to Shopify without losing your rankings
A platform migration is mostly a URL problem. This is the order we work in so your search traffic carries over to the new store.
Core Web Vitals for Shopify stores: what to fix first
Three numbers decide whether Google sees your store as fast. Here's what each one measures and the fixes that usually move it.
The five Klaviyo flows to set up before anything else
Flows send themselves every day. These five cover the moments that matter most, from the first sign-up to the customer who drifted away.
Product page checklist: 12 details that help people buy
Most product pages lose sales on small things. Run yours against this list on a phone, where most of your visitors shop.
Meta ads: setting up the Conversions API properly on Shopify
If Meta can't see your sales, it can't find more buyers. Here's how server-side tracking fills the gaps the pixel leaves.
Collection page SEO for Shopify: a practical guide
Collection pages often target your most valuable searches. These changes help them rank without cluttering the page for shoppers.
Shopify theme or headless? How to choose
Headless can be brilliant, but it isn't always the upgrade it sounds like. Four questions help you pick the right build for your brand.
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