Open one of your product pages on your phone and go down this list. Each item answers a question shoppers have before they add to bag.
Above the fold
- Title, price and rating visible without scrolling. Shoppers want to know what it is and what it costs straight away.
- Photos that show scale and use. Include the product in someone’s hand or home, not only on white.
- A clear variant picker. Show sizes and colours as buttons, and mark sold-out options instead of hiding them.
- An add-to-bag button that stays in reach. A sticky button on mobile saves a long scroll back up.
Near the button
- Delivery cost and timing. “Free UK delivery over £40, arrives in 2–3 days” removes the biggest surprise at checkout.
- Returns in one line. Link to the full policy, but give the headline here.
- Payment options. Show the ones you accept, including express options such as Shop Pay and Apple Pay.
Further down
- Benefits before specifications. Lead with what it does for the customer, then the details.
- Answers to the top questions. Find them in your customer service inbox and put them in a short FAQ.
- Full reviews with photos. Let shoppers filter by what they care about, such as size or skin type.
- Cross-sells that make sense. “Complete the set” works better below the main details than above the button.
- Speed. All of this needs to load quickly on a mobile connection. Check the page in PageSpeed Insights.
Test, don’t guess
If your store has enough traffic, test changes one at a time with an A/B test. If it doesn’t, make the changes that answer real customer questions first, and watch your conversion rate over a few weeks.