All work
Sample projectCoffee subscriptions · Subscriptions + email

Northbound Coffee

A subscription-first store and a Klaviyo programme that turned one-off buyers into subscribers.

2.4×Subscription sign-ups
31%Revenue from email
9Automated flows

Placeholder results for a sample project. Replace with real client data before launch.

The challenge

Most customers bought one bag and never came back. Subscriptions were hidden on a separate app page.

What we did

  • Put subscribe-and-save on every product page
  • Built a grind and roast selector into the cart
  • Wrote and designed nine Klaviyo flows
  • Set up SMS for shipping and restock alerts

Stack

ShopifyShopify SubscriptionsKlaviyoKlaviyo SMS

Screens

Desktop and mobile.

Northbound Coffee homepage on desktop
Desktop · illustrative screen for a sample project
Northbound Coffee homepage on a phone
Mobile

Before and after

Drag to compare.

An illustration of how a redesign changes the first screen. Sample project, not a real client site.

BeforeAfter

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We work with clients across the UK and beyond. Prices are in pounds (GBP) and exclude VAT. The site is in English (UK).